Now a days, it's all the game of catching attention. Human cognizance has always been a valuable asset but its more valuable now than it ever was. Its not just the professionals but also the regular people that are now in the race to win over this asset. The platforms which were exclusive to the professionals earlier got tapered off of their value due to the emergence of new media. Anybody can tap into your consciousness now with the same power and ability as any professional out there.
what do all these people have in common?
Apart from their notability, the most common notable thing is the way they achieved it. Their creation was not some artistically created artifact. Nor it succeeded to reflect any overt talent as such. Rather the whole creation was anything but an appreciable oeuvre. Some might find their content whacky but ultimately its absurd.
In fact this very characteristic seems to be at the core of the substantial success they could fetch with this kind of content. Now, seemingly it appears strange but if contemplated, one can realize, it's rudimentary in human behavior. No matter whether it appeals or is worth appreciation, we are always inclined to take the notice of something which is far from it, something ridiculous or even abhorrent. It generally tend to catch our attention due to the very fact that it's something unusual. And when its exhibited out there to public, we get more intrigued and that's where we are gamed. In the process of mocking them we forget, we are the ones ultimately giving fuck to that crap, thereby augmenting its universality.
While scoffing at them we overlook the fact that if someone has to be laughed at, its us. Whatever be the form, they got successful at what they aimed for. And we are being that egocentric dumbass who is unaware that he is being exploited... the exploitation of most valuable entities a human has!
Now, this young lady got invitation from Dubai to give a public performance. She was a participant for a well known TV show of the country. 
It goes without saying that these are merely the examples of leveraging a public face but we might just wanna reflect what she created and where she is now. There are many talented music artists out there struggling to get into the limelight since years and this person achieved it in a mo!
Now, this gentleman is a professional comedian from Japan but the tool he used was far from his (assumed) witty talent.
He used the same 'absurd' ammunition from his arsenal to shoot his fame through the rooftop. Now there could be a question mark on whether it was(or is) a 'fame' but, at least he got his face familiarized to many.
One thing I love about this person is, he is very shrewd in keeping his cover from getting blown.
He appeared in many TV interviews when he always pretended to be normal with regards to his content and so-called contribution of his to the music industry. He appeared to have had a particular target audience on his agenda and he appears to have succeeded in tapping it precisely.
He selectively appeared on various TV shows getting himself interviewed and emerged out as a(although self proclaimed) musician in his country. People are talk about him and his cover remains unblown.
Now, this was a traditional and serious content creation.
The motto doesn't appear to be projecting the absurdness, but due to the cultural gap, it was kind of absurd for the audience which was not originally the target audience for the video and it got viral. One thing to be noted here is, instead of escalating number of views on the original video or getting exposure to the actors of the original video, it was just the song which got viral. And one of the major reasons behind that was the public involvement in further content creation. Generally, as a normal layman, we are rarely used to facing a camera and performing, but due the very nature of the song, the unspoken expectation about the essence of perfection or artistic talent, was diminished. and as it was a simple group act (as simple as, tilting head and nominal facial movements), it was performed by many, thereby increasing the viral aspect exponentially.
Well, this particular content include few celebrities featured with a qualitative visual.
and this song do have some cultural or regional language denotation but that fails to justify the viral aspect. But on the customary artistic yardstick, lyrics as well as music both stand nowhere. With that notion, both don't deserve the notability as well as the monetary benefits this video has acquired. It doesn't even fall into a proper category of bloopers or behind the scenes. But as far as spell-bounding imperfections of the absurdness are concerned, it very well justifies the 155+ million views.
Now, i got nothing to say about this guy and his intentions behind his creation but this could very well demonstrate what people (could) really heed to.
So ultimately, the notion of essential blend of the coherent traits one has to possess in order to achieve notability, has shattered into pieces. It indeed takes a talent to achieve this.. a newfangled one... the one which wields you the ability to be off the track at every step..
YouTube is also stacked with many cringe, awkward prank videos. It's often astounding to see the number of views these videos fetch. That videotaping of baseless, meaningless and equally undesirable situations and conversations, doesn't fit the bill of something to be relished in but it evidently play some role in stirring curiosity and converting it into the clicks on those thumbnails. Just to get those reaction out of the subjects, these YouTubers show readiness to do any stupid damn thing. And that's when one might realize the value of human cognizance. Because we all are clued up about what does that make of a YouTuber when the same videos skyrocket the views.
And finally, one of my favorite. It isn't cringe exactly but it is a different kind of humor, I guess... This humor includes the dimension of the illusion about the personality of the comedian altogether and until this cover is not blown, its very attention catching. After that, it becomes a masterpiece of an act. And as a matter of fact, she even has a video titled 'I am an act' and she navigated through it so gracefully that the image about her 'personality' remains intact. Here's one of her bestests-
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